Scallipolis Dashboard

Operated by Op Schalen

An internal tool for managing Google Shopping and Performance Max advertising for e-commerce clients.

What it does

Scallipolis Dashboard is used by its operator to manage the Google Ads and Google Merchant Center accounts of e-commerce businesses that have given access to those accounts. It is not a public service and has no sign-up.

• Reads campaign and product performance from Google Ads (spend, clicks, conversions, conversion value) to report on results per product and per market.
• Adjusts campaign budgets and status, and includes or excludes products in Performance Max listing groups.
• Sets custom labels on products in Google Merchant Center through its own supplemental data source, so products can be grouped or excluded in campaigns. It does not change product data such as titles, prices or images.
• Writes reports to Google Sheets in the operator's own Google Drive.

Every change is made on behalf of, and with the permission of, the business that owns the account.

Contact

Questions about this tool or how it uses data: stan@scallipolis.com